![]() ![]() Fonts, where this attention to detail is not considered, can be extremely obvious. High-end font designers spend hours ensuring the proper amount of kerning (the space between each letter) is perfect for each letter combination. By building up a font library full of paid fonts, I’m able to design worry-free about the legality of the fonts I’m using because I can confidently design projects knowing that I have the proper license for each font!Īs a general rule, fonts you pay for are going to be higher quality, both in how they’re made and how all of the letterforms interact with one another. This means you can use them to create both personal AND contracted client projects, you can use them for multiple projects, and you can use them to create free end products or for sale products.įree fonts rarely give you that kind of flexibility for commercial projects. Not only are they incredibly reasonably priced, but any font you purchase from Design Cuts includes an Extended License. This is why I use Design Cuts* to purchase my fonts. With that being said you should always read the license terms or choose font foundries that intentionally keep their licenses uncomplicated and the most flexible. Paid fonts, however, often come with a commercial license. If you read the fine print, you’ll find that many free fonts are free only for personal use – meaning you can’t legally use them for client projects or anything else that's business-related. Free fonts, on the other hand, often have a limited choice of weights which makes free fonts much less versatile to use in a design. Being able to choose from a selection of font weights will also help create a hierarchy within the design which is incredibly important for an effective and successful graphic. Using a font with a variety of text weights is a great way to “cheat” this rule and make it feel like you have a variety of fonts to use. This same rule holds for any one-off graphic you create, whether they belong to a certain brand identity or not. More font weights = More variety and versatilityĪs you may already know, brands should only use a total of 2-3 fonts within their brand identity-meaning any graphic you create for that brand should only use those 2-3 fonts every single time. ![]()
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