![]() ![]() Related guide: 9 Reasons Why Your Emails Land in Spam and What You Can Do About It Shared and Dedicated IP addressĪ shared IP address is the one that multiple email senders use to send emails. So now you know the importance of IP reputation, it is now time to choose an IP address for your email campaigns, and there are two types for you to choose from. Because if you have a great IP reputation, it means that you’re providing real value to your subscribers, and you’ll be rewarded for that. On the other hand, having a great IP reputation will significantly increase your deliverability. It ended up in spam folders due to malicious attachments. It has received a lot of spam complaints. Here are the common reasons why your IP has a poor reputation: Third-party spam filters and inbox providers will stop your emails from reaching users’ inboxes if your sender IP has a poor reputation. And this is built over time – good or bad – depending on the marketers’ actions using this IP. What is IP reputation?Įvery sender IP address has a reputation assigned by spam filters and inbox providers. Additionally, your ESP may use the same IP to send emails of multiple brands. So this means your ESP can decide the IPs it can use to send your emails. ![]() Sender IP address: The IP address of the device or server your ESP uses to send your emails. Personal IP address: The IP address of the device you're using your ESP from. It differs from a personal IP address in: Sender IP address is the IP address of the device used to send your emails.
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